Theo Millward is a graduate of Lancaster University with a BBA in Management with experience in IT consultancy at IBM and Finance at Grant Thornton. After working for 5 years at the UK Swimming Teachers Association at a senior level, in 2016 Theo purchased UK swim school, Swimtime.
Swimtime is a UK based franchised swim school operating from over 300 sites and teaching 20,000 children a week.
Since 2016, Swimtime has undergone an award-winning digital transformation, driven by the development of an in-house platform, Swimcloud. In 2019, this project won both the UK Digital Experience Awards as well as the International Customer Experience Awards. It was the only leisure organisation and the only SME in both events.