Program

Tues 21st – Thurs 23rd June, 2022

DAY 1: PEOPLE

Tuesday 21st June

8am
Registration
Open from 8am - 9.30am
8am
9am
Coffee w/ our Partners
9am
9.30am
Conference Welcome & Opening
9.30am
9.45-10.30am
Beyond Change Management
Dr Liam Mayo - CEO, BE

As a futurist, Liam is able to share with you tools, methods and approaches that grow you as a leader so you can thrive in this uncertain world. Beyond Change Management is delivered through storytelling and good humour, teaching leaders that the future is not simply something to plan for, rather something that can be used to drive results today!
9.45-10.30am
10.30-11am
Refreshment Break brought to you by Insurance Advisernet
& Partner Expo
10.30-11am
11-11.45am
Purpose, People & Profit
Lindsay McGrath - CEO, SPASA Australia

Attract, retain and grow your customer base. Everybody wants to feel part of something bigger, something special. Customers and staff are attracted to a positive message, setting you apart for the market. The session provides practical, anecdotal examples on how a clear purpose, engages people for a sustainable profit across all business types and sizes.
11-11.45am
11.45am-12.30pm
Mentoring and Development
Amanda Crawford - Leadership Shapers

Session info coming soon...
11.45am-12.30pm
12.30-1.30pm
Lunch brought to you by iClassPro
& Partner Expo
12.30-1.30pm
1.30-2.00pm
Overcoming the Odds
Terry Gulliver - Gullivers Coomera

The last couple of years have been horrific for so many people in the swim school industry with fires, floods, lockdowns and pandemic restrictions bringing many to their knees and wondering about their future. In this motivational and inspirational presentation, Terry Gulliver shares his story from a less than fortunate start, to the building of Gullivers Coomera and a record breaking profit during a year of Covid.
1.30-2.00pm
2.00-2.30pm
Attracting and Retaining Key Talent
Sean Langeveld & Rob Macfarlane - Aquatic Achievers

A case study into organisational potential, how we identify potential, how we support nurturing this potential, and sharing our learnings.
2.00-2.30pm
2.30-3.15pm
Sharing the Lead and the Load
Julie Zancanaro - Hills Swimming You don't need to be big to think big! Julie shares insights into leadership models that can transform Swim Schools or all sizes into hubs of learning and inspiration - without overextending the limited time and resources of owners and managers. 30 years in Aquatic Education Leadership and her recent studies through Macquarie University has inspired Julie and her executive team to re-engage, education, enrich and empower the full team to use their talents and multiply their impact.
2.30-3.15pm
3.15-3.30pm
Refreshment Break
3.15-3.30pm
3.30-4.00pm
Fast Trust: Leadership for a New Culture
Dr Liam Mayo, CEO, BE

Liam has built on his years of academic research and experience working alongside corporates, governments, and communities to develop a process for leadership in an increasingly complex, chaotic, and contradictory world. Through the three dimensions of voice, purpose, and outcomes, fast trust emphasizes relationships as the core to successfully anticipating and navigating contemporary change. Join Liam on an exciting – and fast paced – journey into trust in uncertain times. Through Liam’s model of fast trust, it is not just the concept of trust that is revolutionized, but the whole notion of leadership is turned inside out.
3.30-4.00pm
From 5.30pm
Vorgee - ASSA Welcome Drinks
Join us as we wrap up day 1 of the conference with the annual Vorgee-ASSA Welcome Drinks. This year's event will be taking place at The Lucky Squire. Click the link for more info & to grab your ticket
From 5.30pm

DAY 2: PLATFORM

Wednesday 22nd June

8am
Registration
Open from 8am - 9.30am
8am
9.00am
Coffee w/ our Partners
9.00am
9.30-9.45am
Conference Open
9.30-9.45am
9.45-10.30am
The Power of Data 2.0 - The Marketing Edition
Theo Millward - CEO Swimtime

Swimtime has continued to use data to drive swimmer recruitment. By combining automated advertising and TV content shaped by Neuroscience, they have seen amazing results. Revenue is up 63% (+$650k AUD in 2 months) on pre covid levels with a business that has shrunk 25% from pool closures. Theo will share some practical tips on how the same principles can be replicated.
9.45-10.30am
10.30-11.00am
Refreshment Break & Partner Expo
10.30-11.00am
11.00-11.45am
Creating Business Value from Customer Data
Duane Slabbert - Data Consultant

This session will cover the value of mining your data, market share analysis, supercharged geomarketing and everything in between. Learn how to maximise the value of the data you already have.
11.00-11.45am
11.45-12.30pm
The Changing (and Challenging) Face of Parents - Adjusting Business Practices to Suit the New Generation of Mums and Dads
Saskia Kirby, Kirby Swim

It’s easy to think that we still compete for business on the simple things, like price, quality and service, but the fact is that our consumers needs are changing rapidly, and even the swimmers expectations have changed.

In order to keep up, we need to understand what our consumers REALLY want and need, and what things we can change in our business practice to suit, get ahead and maintain margin in a competitive marketplace.
11.45-12.30pm
12.30-2pm
Lunch, Partner Expo & SPLASH! Expo
12.30-2pm
2-2.45pm
Industry Development Cycle: What we can Learn from Other Industries
David Gorman - SwimJim USA

Understand the industry development cycle and learn what competitive industries do any why. Prepare your thinking to respond to competition and our industry's evolution.
2-2.45pm
2.45-3.15pm
My Industry Journey
Reece Rackley, City Venue Management
2.45-3.15pm
From 6.30pm
ASSA National Excellence Awards & Hall of Fame Dinner
Venue: Gold Coast Convention and Exhibition Centre, 2684-2690 Gold Coast Highway, Broadbeach QLD 4218

Wine and dine with industry peers! Sit back and b inspired by all the brilliant work that is being done.

- The winners of the National Excellence Awards & Hall of Fame recipients 2022 will be announced
- Celebrate all the successes of ASSA member swim schools
- Indulge in a delicious 2-course meal with drinks package included
- Our MC is the wonderful Marianne Van Dorslar

Dress code: Cocktail

Price: $135 Member/$155 Non Member
From 6.30pm

DAY 2: TEACHING STREAM

Wednesday 22nd June

8am
Registration
From 8am - 9.30am
8am
9.00am
Coffee w/ our Partners
9.00am
9.30-9.45am
Conference Open
9.30-9.45am
9.45-10.30am
The Learn to Swim Journey: Lawrence Family Swimming Album
Emma & Laurie Lawrence, Laurie Lawrence Swim School

Join Emma and Laurie Lawrence as they share the learn to swim journeys of the next generation of the family’s swim stars. Meet the toddler twins Nate and Sophie and observe the differences in their personalities and the teaching strategies used to develop a love and respect of the water. Review the early stages of baby Luella’s introduction to the water as we commence formal learn to swim lessons. Examine how the Laurie Lawrence program and philosophy continues to evolve and develop after teaching baby programs for 45 years.
9.45-10.30am
10.30-11.00am
Refreshment Break & Partner Expo
10.30-11.00am
11.00-11.45am
Incorporating Water Safety into your Program
Session info coming soon ...
11.00-11.45am
11.45-12.30pm
Life is Better When WE SWIM
Penny Larsen, Royal Life Saving Society - Australia We Swim is a national campaign, a movement to drive swimming and water safety participation. The campaign aims to encourage enrolment into swim lessons, highlight issues surrounding children missing out, increase awareness of the National Benchmarks, promote the benefits of participation. Learn all about the campaign purpose, the goals and how to get involved to drive the momentum. The learn to swim Industry can align themselves with the campaign to improve and promote what they have on offer, helping to also drive their business and keep students in lessons to achieve the National Benchmarks in swimming and water safety. This presentation will include the background information including research findings, advocacy strategy and the key messages that will be used throughout the campaign.
11.45-12.30pm
12.30-2pm
Lunch, Partner Expo & SPLASH! Expo
12.30-2pm
2-2.45pm
Access & Inclusion: An Holistic Approach
Kim Rigby, Rackley Swimming Kawana

If we are having fun, we are learning!

Kim has brought Rackley Swimming Kawana's innovative Access & Inclusion program to life. Their holistic approach to swimming creates a dynamic, nurturing and fun environment where all the senses are activated.

With an aim to explore and investigate, capture imaginative play and enhance emerging physical development, join Kim as she outlines how through stimulating the senses, the magic happens. After all, every child should enjoy the freedom of movement that water brings and the feeling of belonging.
2-2.45pm
From 6.30pm
ASSA National Excellence Awards & Hall of Fame Dinner
Venue: Gold Coast Convention and Exhibition Centre, 2684-2690 Gold Coast Highway, Broadbeach QLD 4218

Wine and dine with industry peers! Sit back and b inspired by all the brilliant work that is being done.

- The winners of the National Excellence Awards & Hall of Fame recipients 2022 will be announced
- Celebrate all the successes of ASSA member swim schools
- Indulge in a delicious 2-course meal with drinks package included
- Our MC is the wonderful Marianne Van Dorslar

Dress code: Cocktail

Price: $135 Member/$155 Non Member
From 6.30pm

DAY 3: PROMOTION

Thursday 23rd June

9am
Registration
9am
9.00am
Coffee w/ our Partners
9.00am
9.30-9.45am
Conference Open
9.30-9.45am
9.45-10.30am
Finding your Brand's True North
Lauren Clemmett

The Brand Navigator, Lauren Clemett is an International award-winning Neurobranding expert. She has worked at leading advertising agencies and in brand management for over 30 years, helping launch hundreds of global brands and appears in worldwide media, on podcasts, summits and stages as the sought after branding specialist. Lauren shares how to overcome overwhelm and get a clear direction to market and promote professional and business services, to stand out from the crowd as well known, well-paid and wanted brands.
9.45-10.30am
10.30-11.00am
Refreshment Break brought to you by Ecosave
& Partner Expo
10.30-11.00am
11.00-11.45am
Create Scalable Systems to Grow your Business through Strategic Marketing
Beth Lewty, Synx Beyond Business

Using the inbound marketing methodology as a framework, Beth will explain why sales, marketing, and technology are broken and introduce a new way for businesses to scale and grow in the digital age.
11.00-11.45am
11.45-12.30pm
Marketing with Purpose
Justin Grace, Mater Foundation

It would be hard to argue that a learn-to-swim school is not purpose driven, and there’s power in that purpose. So, how well do you understand your purpose and how connected are you to it? How can you leverage your purpose - your ‘why’ – to bring more of what you do into the world? Strategic Marketer and Communications Professional, Justin Grace, has built a career “marketing with purpose”. He is currently with the Mater Foundation, with previous experience working with the Cancer Council, Brisbane Festival & Royal Children’s Hospital Foundation (amongst others!). Justin will share his stories, tools and strategies to help you understand your purpose ‘brand’, how to keep sight of your ‘why’ amongst the daily grind, and to get you thinking about scaling for the future.
11.45-12.30pm
12.30-12.45pm
Program Launch
12.30-12.45pm
12.45-2pm
Lunch, Partner Expo and SPLASH! Expo
12.45-2pm
2-2.45pm
Growing Brand Profiles Through Strategic Partnerships
Julie Sheldrake, Nepean Swim & Fitness with Greg Page, Heart of the Nation
Julie Sheldrake from Nepean Aquatic Centre and Eva Bory Swim School in Sydney’s West believes in the infinite power of collective wisdom and shared experience. When we achieve genuine connection with respected partners who share aligned or complimentary goals and values we are able to widen our influence, strengthen our brand, and build further trust and mutual respect with our customers and the community. This is when the real brand engagement begins, opening the door to brand and profile growth. In a digital world, a businesses community reach’s far and wide, as does the brands reputation. Identifying the best strategic partners for your brand takes confidence, courage, intuition, analytic thinking and a clear sense of what your brand represents, and the opportunities are limitless.

Who are our strategic partners? Greg Page (yes, the original Yellow Wiggle), joins us with his journey from his life being saved after a sudden cardiac arrest by by CPR and an AED – through to starting a movement to promote AEDs across Australia – Heart of the Nation. Learn about building brands through strategic partnerships, and how Heart of the Nation has synergies with the Water Safety & Learn to Swim industry.
2-2.45pm
2.45-3pm
Conference Wrap up & Close
2.45-3pm