Growing Brand Profiles Through Strategic Partnerships
Julie Sheldrake, Nepean Swim & Fitness with Greg Page, Heart of the Nation
Julie Sheldrake from Nepean Aquatic Centre and Eva Bory Swim School in Sydney’s West believes in the infinite power of collective wisdom and shared experience. When we achieve genuine connection with respected partners who share aligned or complimentary goals and values we are able to widen our influence, strengthen our brand, and build further trust and mutual respect with our customers and the community. This is when the real brand engagement begins, opening the door to brand and profile growth. In a digital world, a businesses community reach’s far and wide, as does the brands reputation. Identifying the best strategic partners for your brand takes confidence, courage, intuition, analytic thinking and a clear sense of what your brand represents, and the opportunities are limitless.
Who are our strategic partners? Greg Page (yes, the original Yellow Wiggle), joins us with his journey from his life being saved after a sudden cardiac arrest by by CPR and an AED – through to starting a movement to promote AEDs across Australia – Heart of the Nation. Learn about building brands through strategic partnerships, and how Heart of the Nation has synergies with the Water Safety & Learn to Swim industry.