James Ellender


James Ellender is the CEO of ActiveXchange, a multi award-winning and rapidly expanding data technology company headquartered in Sydney and with offices in the UK, Canada and the USA. ActiveXchange provides facilities, sports and government with a data intelligence partnership, leveraging millions of physical activity data points each week to guide better planning, investment and operational decisions.

 James uses his role at ActiveXchange to make an impact on one community, one sport, and one facility at a time, alongside 100’s of organisations connecting to SportsEye, ActiveXchange’s Network, to harness the power of collective data to drive decision making which fosters proactive decisions, intervention and both health and commercial outcomes.