Duane Slabbert

BrandServe

Duane is a Local-Area-Marketing (LAM) expert and has developed geo-marketing strategies for well known brands in Africa, including Procter & Gamble, De’Longhi, LG Mobile, Qualcomm, MARS and Land Rover. He is passionate about customer and trade area intelligence and the insights from data that fuel marketing strategy. Duane worked in B2B and B2C marketing for 26 years, both internationally and locally, with most recently over five years growing memberships and revenue for the SA Aquatic & Leisure Centre and YMCA Victoria.

Duane will share how to get more out of your company data with data mining and segment your customer profiles to put the right message in the right place and get more customers

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